Research and insights on AI search visibility. Real data from 1,000+ business experiments.
Agencies charge $500–$4,000/month for AI search optimization. A teardown of what's actually in those packages, which parts work, and the honest price of the parts that do.
Bing Places went from afterthought to the most mechanically important listing you own — because ChatGPT searches through Bing. Setup, optimization, and the new AI Performance report.
The only published ranking-factor list for ChatGPT local recommendations based on original data — what correlates, what doesn't, and what the rest of the industry gets wrong.
There's no 'add my business' button for ChatGPT. Here's how it actually picks businesses to recommend — and the five fixes that work, from our 1,000-business study.
Most LLM SEO advice is written for content sites. Here's what optimizing for ChatGPT, Gemini and Perplexity actually means for a business with customers — grounded in tested data.
Perplexity works differently from ChatGPT — Yelp data, Reddit threads, and visible citations. How to show up, based on testing and the platform's actual mechanics.
Everyone assumed Foursquare presence helps with ChatGPT. Our data shows -17% correlation for text recommendations. The map and text are separate systems.
Common belief: more reviews equals better AI visibility. Our data shows median review counts were nearly identical between ChatGPT picks and non-picks — 308 vs 333.
Everyone says to allow GPTBot in robots.txt. Our data shows -7% correlation. ChatGPT finds businesses through Bing, not by crawling them.
Common advice says start a blog for AI visibility. Our data shows a negative correlation — businesses without blogs were slightly more likely to appear in ChatGPT.
The GEO industry says schema markup is essential for AI visibility. Our 1,000-business experiment found less than 5% correlation.
We tested 10 different phrasings for plumbers in Manchester. 55 unique businesses appeared. Only 4 showed up every time.
When we tested ChatGPT with gpt-4o-mini for trending services, 13% of recommendations were completely wrong businesses.
Otterly costs $189/month. Profound costs $399. A plumber in Leeds isn't paying that.
The field is so new that even the name hasn't settled. Here's what each term means and why it matters.
Schema markup, robots.txt, FAQ pages, blogging, content freshness — we tested all of them against ChatGPT visibility.
We searched 'best plumber in Manchester' on Google and ChatGPT. Two businesses overlapped out of fifteen.
We ran 143 experiments across 1,000 businesses. Only 13% of Google's top results show up in ChatGPT.