Foursquare Powers ChatGPT's Map — But Not Its Text Recommendations
Everyone assumed Foursquare presence helps with ChatGPT. Our data shows -17% correlation for text recommendations. The map and text are separate systems.
·research·myth-busting
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Research and insights on AI search visibility. Real data from 1,000+ business experiments.
More Google Reviews Don't Mean ChatGPT Will Recommend You (Our Data Says So)
Common belief: more reviews equals better AI visibility. Our data shows median review counts were nearly identical between ChatGPT picks and non-picks — 308 vs 333.
·research·myth-busting
Your robots.txt Isn't Why ChatGPT Ignores You
Everyone says to allow GPTBot in robots.txt. Our data shows -7% correlation. ChatGPT finds businesses through Bing, not by crawling them.
·research·myth-busting
We Tested Whether Blogging Improves AI Search Visibility. It Doesn't.
Common advice says start a blog for AI visibility. Our data shows a negative correlation — businesses without blogs were slightly more likely to appear in ChatGPT.
·research·myth-busting
Does Schema Markup Help You Rank on ChatGPT? We Tested 1,000 Businesses.
The GEO industry says schema markup is essential for AI visibility. Our 1,000-business experiment found less than 5% correlation.
·research·myth-busting
Why 'Best Plumber' and 'Emergency Plumber' Return Completely Different Businesses on ChatGPT
We tested 10 different phrasings for plumbers in Manchester. 55 unique businesses appeared. Only 4 showed up every time.
·research·intent
ChatGPT Recommended a Grocery Store as an Air Conditioning Installer
When we tested ChatGPT with gpt-4o-mini for trending services, 13% of recommendations were completely wrong businesses.
·research·hallucination
AI Search Optimisation Was Built for Enterprise. Local Businesses Got Left Behind.
Otterly costs $189/month. Profound costs $399. A plumber in Leeds isn't paying that.
·local·opinion
GEO, AEO, LLM Optimisation — Nobody Agrees What to Call It Yet
The field is so new that even the name hasn't settled. Here's what each term means and why it matters.
·explainer·industry
5 SEO Tricks That Don't Work for AI Search (We Tested Them)
Schema markup, robots.txt, FAQ pages, blogging, content freshness — we tested all of them against ChatGPT visibility.
·research·seo
Same Search, Completely Different Results: Google vs ChatGPT Side by Side
We searched 'best plumber in Manchester' on Google and ChatGPT. Two businesses overlapped out of fifteen.
·research·comparison
The AI Search Gap: What We Found After Testing 1,000 Businesses
We ran 143 experiments across 1,000 businesses. Only 13% of Google's top results show up in ChatGPT.
·research·data