Based on 1,000+ business experiments
Is AI Recommending Your Competitors Instead of You?
87% of Google's top businesses are invisible to ChatGPT. See your AI search gap — and what you can do about it.
No signup required. Results in 30 seconds.
The Numbers Behind the Gap
87%
Invisible to AI
of Google's top businesses are completely invisible to ChatGPT. We tested 1,000+ businesses to confirm.
45%
AI Adoption
of consumers now use AI like ChatGPT to find local services, up from 6% a year ago.
5%
Query Overlap
Different phrasings return almost entirely different businesses. Each query is a separate race.
Source: Our 1,000-business study
“45% of consumers now use AI chatbots to find local services, up from 6% just a year ago.”
How It Works
Enter your business
Tell us your business name, city, and industry.
We scan AI platforms
We check ChatGPT, Perplexity, and Gemini to see if they recommend you.
See your gap
Get a clear comparison of Google vs AI results, plus an actionable checklist to fix it.
From Our Research
View all postsFoursquare Powers ChatGPT's Map — But Not Its Text Recommendations
Everyone assumed Foursquare presence helps with ChatGPT. Our data shows -17% correlation for text recommendations. The map and text are separate systems.
More Google Reviews Don't Mean ChatGPT Will Recommend You (Our Data Says So)
Common belief: more reviews equals better AI visibility. Our data shows median review counts were nearly identical between ChatGPT picks and non-picks — 308 vs 333.
Your robots.txt Isn't Why ChatGPT Ignores You
Everyone says to allow GPTBot in robots.txt. Our data shows -7% correlation. ChatGPT finds businesses through Bing, not by crawling them.
Frequently Asked Questions
What is an AI search gap?
Your AI search gap is the difference between where you rank on Google and whether AI chatbots like ChatGPT, Perplexity, and Gemini actually recommend you. 87% of businesses that rank well on Google are completely invisible to ChatGPT.
Why doesn't ChatGPT recommend my business?
ChatGPT uses Bing web search, not Google, to find businesses. If your online presence is built entirely around Google (Google Business Profile, Google Reviews), you may be invisible to the systems ChatGPT uses. You need to exist on multiple platforms — Yelp, Trustpilot, Checkatrade — for AI to find you.
Does having more Google reviews help with ChatGPT?
Surprisingly, no. Our data from 1,000+ businesses shows that median review counts are nearly identical between businesses ChatGPT recommends and those it ignores. What matters more is having a website, being listed on multiple platforms, and linking social profiles on your site.
How does the free audit work?
Enter your business name, city, and industry. We query ChatGPT, Perplexity, and Gemini in real time and compare their recommendations to Google's results. You'll see exactly who AI recommends instead of you, plus an actionable checklist to fix it. Takes about 30 seconds.
Will fixing my robots.txt or schema markup help?
Probably not. Our experiments show that on-site technical factors like schema markup, robots.txt, and FAQ sections all correlate at less than 10% with ChatGPT visibility. The things that actually move the needle are more fundamental: having a website, multi-platform directory presence, and linked social profiles.
What is the specialist gap?
We discovered that ChatGPT often recommends generalist businesses over specialists for niche queries. For example, a business that's #1 on Google for MVHR installation gets replaced by an equipment retailer in ChatGPT's recommendations. AI doesn't understand specialist expertise the way a human searching Google would.
Ready to close the gap?
See exactly what ChatGPT, Perplexity, and Gemini say about your business — and get an actionable plan to fix it.