Is ChatGPT recommending your roofer business — or a competitor?
90%
90% of the roofers in our study had no functioning website at all — and businesses without a website appeared in ChatGPT recommendations exactly 0% of the time.
Storm damage means urgent, high-value jobs — and a wave of out-of-town storm chasers. Locals who ask AI get the few established roofers it can verify; everyone else is invisible.
What we typically find when we audit roofers
- No website at all — the single biggest blocker; AI literally cannot recommend you
- Facebook page instead of a website (AI rarely cites Facebook for recommendations)
- No reviews anywhere except Google — or none at all
- Storm/insurance work never mentioned in plain words on any page
The good news
Every one of those gaps is fixable, and because so few roofershave fixed them, the AI channel is still wide open in most towns. Our research shows the factors that actually matter are simple: a website AI can read, reviews on more than one platform, and pages that say what you do and where in the words customers use. No tricks, no jargon — and we'll show you exactly which ones apply to your business, free.
See who AI recommends for roofers in your town
Free 60-second audit — live queries against ChatGPT, Gemini and Perplexity. No signup.
Run my free audit →Want the research behind these numbers? Read the 1,000-business study →