Is ChatGPT recommending your plumber business — or a competitor?
87%
Only 13% of plumbers who rank on Google page 1 also get recommended by ChatGPT — 87% are invisible (our 1,000-business study, 2026).
Plumbing is an emergency trade — when a pipe bursts, people grab their phone and ask whatever's closest to hand. Increasingly that's ChatGPT, and it only ever suggests two or three names.
What we typically find when we audit plumbers
- Reviews on Google only — invisible to the platforms AI reads (Yelp, Checkatrade, Trustpilot)
- Homepage title says the company name, not "Plumber in [your town]"
- Emergency and suburb queries return different results — most plumbers only register on one phrasing
- No Bing Places listing (ChatGPT searches via Bing, not Google)
The good news
Every one of those gaps is fixable, and because so few plumbershave fixed them, the AI channel is still wide open in most towns. Our research shows the factors that actually matter are simple: a website AI can read, reviews on more than one platform, and pages that say what you do and where in the words customers use. No tricks, no jargon — and we'll show you exactly which ones apply to your business, free.
See who AI recommends for plumbers in your town
Free 60-second audit — live queries against ChatGPT, Gemini and Perplexity. No signup.
Run my free audit →Want the research behind these numbers? Read the 1,000-business study →